BranDNA is a long-term strategic partner that provides a one-stop solution service for brands to expand to China.
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Based in Shanghai, BranDNA started in 1999 as an Exclusive China Distributor / Licensee for many international brands with comprehensive management competencies, online to offline, retail, wholesale, product development, merchandising, marketing, and communication.
Now, BranDNA is a fashion lifestyle and consumer goods platform with a network of potential licensees, offline and online distribution, landlords and digital e-commerce platforms, and a proven ecosystem of third-party service providers.
Shanghai Office
25F, Suite 2501, 1701
West Beijing Road, Shanghai,
China 200040
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+86 135 6431 9972

Amelia Hardisurjo
Product & Marketing
Strategy Manager

Wee Liang Tong
Managing Partner
BranDNA's Services
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Business Strategy & Development
Executive
China Entry Strategy & Business Development
BD Top Line
Develop risk adjustment China business plan with dedicated function of different supports. Benchmarking relevant competitors with a 3-5 year roadmap with financials projection.
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Sales Support Operation
Warehouse & Logistics
Economy of scale & shared resources
Product Testing & Labelling
Provide professional suggestion to prevent product compliance risks
Shop Set Up
Cost effective shop capex and on-site control for brand standard with optimize supplier pool
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Back Office Support
Standardized formats, with robust Systems for a streamlined control to support business
Human Resources
Maximize Human resources & talent productivities
Legal & Finance
Oversee all contracts and effective investments
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Merchandising & Marketing Operations
Merchandising Services
Lead product development, market analysis & buying according to Online and Offline Retail, Wholesale need and China retail calendar
Marketing Communication & Digital Services
Lead & monitor local marketing and digital strategy & execution. Maximize negotiations power with outsourced service PR, DIGITAL and other providers
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Omni Channel Sales Operation
Online to Offline integrated management across key aspects Inventory & Margin Management
Retail
Training & recruiting applying best practice with local culture
Store Rent
Leverage Power with Landlord, Online & Offline, Online Shop Management, Visual Merchandising, Identity Design and Creative across aspects
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We Also Help Brand to Expand by Licensing Model
Brands Managed by BranDNA
