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BranDNA is a long-term strategic partner that provides a one-stop solution service for brands to expand to China.

Based in Shanghai, BranDNA started in 1999 as an Exclusive China Distributor / Licensee for many international brands with comprehensive management competencies, online to offline, retail, wholesale, product development, merchandising, marketing, and communication. 

Now, BranDNA is a fashion lifestyle and consumer goods platform with a network of potential licensees, offline and online distribution, landlords and digital e-commerce platforms, and a proven ecosystem of third-party service providers. 

Shanghai Office

25F, Suite 2501, 1701

West Beijing Road, Shanghai,

China 200040

+86 135 6431 9972

Amelia Hardisurjo

Product & Marketing 

Strategy Manager

Wee Liang Tong

Managing Partner

BranDNA's Services

  • Business Strategy & Development


China Entry Strategy & Business Development

BD Top Line

Develop risk adjustment China business plan with dedicated function of different supports. Benchmarking relevant competitors with a 3-5 year roadmap with financials projection.


  • Sales Support Operation 

Warehouse & Logistics 

Economy of scale & shared resources 

Product Testing & Labelling

Provide professional suggestion to prevent product compliance risks 

Shop Set Up 

Cost effective shop capex and on-site control for brand standard with optimize supplier pool


  • Back Office Support 

Standardized formats, with robust Systems for a streamlined control to support business 

Human Resources 

Maximize Human resources & talent productivities 

Legal & Finance

Oversee all contracts and effective investments

  • Merchandising & Marketing Operations

Merchandising Services 

Lead product development, market analysis & buying according to Online and Offline Retail, Wholesale need and China retail calendar 

Marketing Communication & Digital Services 

Lead & monitor local marketing and digital strategy & execution. Maximize negotiations power with outsourced service PR, DIGITAL and other providers


  • Omni Channel Sales Operation 

Online to Offline integrated management across key aspects Inventory & Margin Management 


Training & recruiting applying best practice with local culture 

Store Rent 

Leverage Power with Landlord, Online & Offline, Online Shop Management, Visual Merchandising, Identity Design and Creative across aspects 


  • We Also Help Brand to Expand by Licensing Model

Brands Managed by BranDNA

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